Hotel & estancia photography

The day is planned room by room with your team before the photographer arrives. Interiors are shot when their windows have the best light, the dining room and the bar at dusk with the lamps on, the pool or the spa when they are empty, and the food as the kitchen plates it. Activities sell an estancia or a lodge more than its bedrooms — a cabalgata at golden hour, a fire pit at the end of the day, a walk between the vines, a boat on the lake — so they are scheduled into the 8 hours, with staff or models taking part. A property spread over hundreds of hectares, or a second day for a different season, is quoted in writing.

Season matters more in Argentina than in most destinations. A Patagonian lodge near El Calafate or El Chaltén is usually photographed from November to March, when it is open and the days are long; an estancia in the pampas is greenest in spring and autumn; a vineyard hotel is gold in autumn and bare in winter. People in the frame need consent: article 53 of the Código Civil y Comercial requires each recognisable person’s agreement to reproduce their image, so staff and models sign a release and paying guests are photographed only if they agree in writing.

The photographs are licensed for your own marketing — website, booking platforms, social media, brochures — and for travel agents and press covering the property; paid advertising by a third party, resale or use after a change of ownership is agreed in writing. The landscape around the property from above is a drone photo and video session, flown by an insured pilot under ANAC rules, and short vertical clips for social media can be added through social media content on the same visit.