Real estate photography

Preparation does more for a listing than any lens. A checklist arrives before the session: clear every countertop, hide cables, remote controls and toiletries, make the beds with plain linen, raise every blind, switch on every lamp, mow the garden and clean the pool if there is one. Each room is photographed once, straightened and colour-corrected, so whatever is left in view on the day stays in the listing. Exteriors are shot in the hour before sunset when the sky is still blue and the windows glow, and the 3 hours are timed around which way the main rooms and the view face.

The 35 edited files arrive within 72 hours in horizontal and vertical crops for the main Argentine listing portals, Airbnb and social media, with a cover image chosen with you. Platforms change their photo guidelines, so check the current ones for the portal that matters most. A rental that is occupied is photographed between stays, and any person who would be recognisable in a picture — a tenant, a neighbour, a cleaner — is kept out of the frame, because article 53 of the Código Civil y Comercial requires consent to reproduce anyone’s image.

Real estate photography covers the inside and the ground-level outside. The view from above — the lot, the roof, the distance to the lake or the beach — is real estate drone footage, a separate booking, because drone flights in Argentina follow the Administración Nacional de Aviación Civil (ANAC) rules in RAAC Parts 100 and 101 and need a pilot and an airspace check. Many listings use both on the same day. For a hotel, a lodge or an estancia, where the stay itself is being sold, hotel and estancia photography is the fuller booking.